How can one effectively modify behavior in areas such as quitting smoking, adopting a healthier diet, increasing environmental consciousness, or making improved pension decisions? Behavioral design acts as a powerful tool to achieve these objectives by combining insights from psychology and behavioral economics into the design thinking process. Essentially, behavioral design represents a synergistic blend of behavioral science and design thinking, proving to be a successful approach in facilitating (positive) behavior change.
The approach is centered around humans, emphasizing not on how humans should behave, but on understanding their actual behavior. Given that a significant portion of human actions occurs subconsciously and automatically, leading to the formation of deeply ingrained habits, this understanding permeates the design process, product/service development, and digital products/services. The ultimate goal is to influence and modify behavior effectively.
To bring about a change in behavior, action, and habit, it is crucial to concentrate on key challenges, including:
At Pensionbar, our primary objective is to influence behavior in the realm of decisions that significantly affect an individual's life during their retirement years. Leveraging expertise in pensions and a profound comprehension of behavioral paradigms, we design products and services that guides individuals through pension-related choices. Our goal is to empower them to make informed decisions that align with their unique circumstances and contribute to a more secure and fulfilling retirement.